Everybody Falls Campaign

Everybody Falls

What Defines Us Is
Who Gets Back Up

A cinematic social awareness campaign, in collaboration with the Karaiskakio Foundation, dedicated to the power of resilience, hope, and human strength — even when everything feels impossible.

*All net proceeds of the campaign will be donated to the Karaiskakio Foundation to support its mission.*

Savvina Koulle Portrait
Who I Am

My name is
Savvina Koulle.

I am the

2025 e-MTB Mountain of Hell Champion and a content creator focused on mountain biking and outdoor adventure.

My mission is simple: to inspire people to reconnect with nature and embrace an active, healthy lifestyle.

At my most recent Mountain of Hell race, I claimed 1st place in the e-bike category, despite suffering a serious fall on an icy section of the descent. I got back up, continued the race, and crossed the finish line first.

"For me, this experience was more than a victory. It was a reminder that every fall can become the beginning of something stronger."

Our Partners

Supported by

Platinum Sponsor
Gold Sponsors
Silver Sponsors
The Project

Sport, Resilience &
Social Impact

The "Everybody Falls" campaign is a visual storytelling project that brings together sport, resilience, and social impact. Through two real-life stories and a demanding cycling mission in the Alps — under conditions that test endurance, limits, and mental strength — we share a simple but powerful message:

"Everybody falls. What defines us is who gets back up."

Tap for Sound

Campaign Objectives

The campaign has two core objectives:

01

Donor Registration

Raising awareness and increasing registrations of new bone marrow donors to help save lives.

02

Human Resilience

Highlighting mental and physical resilience through two authentic, human stories.

In Collaboration With

Karaiskakio
Foundation

This project is developed in collaboration with the Karaiskakio Foundation, supporting bone marrow donor registration and research for leukemia.

All net proceeds from the campaign are donated to the Karaiskakio Foundation.

Donate Now
The Campaign

The Journey

The "Everybody Falls" campaign will run for 5 months starting February 2026.

01

Mini Documentary

5–10 Minutes

Featuring two real-life stories of women.

02

Social Series

Digital

Short-form videos shared across social media to engage the community.

03

Documentary

30–40 Minutes

Documentary screened in a cinema (big screen premiere) for maximum impact.

«The goal is to remind us that we all fall — but getting back up is what truly defines us.»

Alps Mission
The Climax

Alps Mission &
Mountain of Hell

The campaign reaches its peak with a solo, high-difficulty cycling mission in the Alps, completed without external support.

Immediately after, I will return for a second consecutive year to compete in the Mountain of Hell, with the goal of defending my title.

"The entire mission will be captured cinematically."

Cinematography

🎥

Andreas Kolokotronis

INSTAGRAM: @CINEMARTCY
Support the campaign
Support Us

How You Can
Support

If you wish to support this campaign:

Your support is not just a donation. It is an investment in a meaningful social message with real impact.

"All net proceeds are donated directly to the Karaiskakio Foundation."

Donate now

Secure Link

Karaiskakio Foundation Logo
Support Us

Sponsors &
Collaborations

If you are a company or brand interested in supporting the project as a sponsor or partner:

"Your support is not just a sponsorship — it is an investment in a meaningful social message with real impact."

Support
Support

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