Dark Mountain Texture
A Colab with Karaiskakio Foundation

Everybody Falls.

What Defines Us Is Who Gets Back Up.

A cinematic social awareness campaign dedicated to the power of resilience, hope, and human strength — even when everything feels impossible.

* All net proceeds of the campaign will be donated to the Karaiskakio Foundation.

Savvina Koulle
01 — Who I Am

Savvina Koulle

I am the 2025 Mountain of Hell e-MTB Champion and a content creator focused on mountain biking and outdoor adventure. My mission is simple: to inspire people to reconnect with nature and embrace an active, healthy lifestyle.

At my most recent Mountain of Hell race, I claimed 1st place in the e-bike category, despite suffering a serious fall on an icy section of the descent.

"For me, this experience was more than a victory. It was a reminder that every fall can become the beginning of something stronger."

02 — The Project

Sport Meets Impact

The "Everybody Falls" campaign is a visual storytelling project developed in collaboration with the Karaiskakio Foundation.

100%

Net Proceeds Donated
Supporting bone marrow donor registration & leukemia research.

Donate To The Cause

The campaign has two core objectives:

01

Donor Registration

Raising awareness and increasing registrations of new bone marrow donors.

02

Human Resilience

Highlighting mental and physical resilience through two authentic, human stories.

03 — Deliverables

5 Month Campaign

01

Mini Documentary

A 5–10 minute film featuring two real-life stories of women.

02

Social Series

Short-form videos shared across social media platforms.

03

Cinema Premiere

A 20–30 minute documentary screened on the big screen.

Alps
The Climax

Alps Mission
& Mountain of Hell

Phase 01

The Solo Mission

A high-difficulty cycling mission in the Alps, completed without external support.

Phase 02

Defend The Title

Returning for a second consecutive year to compete in the Mountain of Hell 2026.

🎥

Cinematography

Andreas Kolokotronis (@cinemartcy)

Become a Sponsor

Support The
Initiative

If you wish to support this initiative:
All net proceeds are donated directly to the Karaiskakio Foundation.

Donate Now

Sponsors & Partners

"Your support is not just a sponsorship — it is an investment in a meaningful social message with real impact."